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1

The Great
Consolitation of SaaS
SMBs want one platform to rule them all.
LocalEngine’s marketing suite is embedded directly into your product for your customers, white-labeled behind your brand.
01 The Great
Consolitation of SaaS
SMBs want one platform to rule them all.
LocalEngine’s marketing suite is embedded directly into your product for your customers, white-labeled behind your brand.
Market Insights
What's happening?
- Salesmate (2026 Trends Report) reports the industry is moving toward "SaaS Superapps," with over 50% of businesses expected to use unified platforms to consolidate their tech stacks by 2027
- The Financial Brand & BCG (2025) note that Vertical SaaS platforms have become the "de facto operating systems" for their industries
- Ones that embed financial and marketing services see higher retention rates than those that don’t
The Insight
SMBs have tool fatigue - there are too many, have become too specialized, and unmanageable. They want consolidation.
The Takeaway: If you aren't offering a consolidated suite that includes marketing too, your competitors soon will.
01
The Great Consolitation of SaaS
SMBs want one platform to rule them all.
LocalEngine’s marketing suite is embedded directly into your product for your customers, white-labeled behind your brand.
Market Insights
The Insight
SMBs have tool fatigue - there are too many, have become too specialized, and unmanageable. They want consolidation.
What's happening?
- Salesmate (2026 Trends Report) reports the industry is moving toward "SaaS Superapps," with over 50% of businesses expected to use unified platforms to consolidate their tech stacks by 2027.
- The Financial Brand & BCG (2025) note that Vertical SaaS platforms have become the "de facto operating systems" for their industries.
- Ones that embed financial and marketing services see higher retention rates than those that don’t.
The Takeaway
If you aren't offering a consolidated suite that includes marketing too, your competitors soon will.

1
The Great
Consolitation of SaaS
SMBs want one platform to rule them all.
LocalEngine’s marketing suite is embedded directly into your product for your customers, white-labeled behind your brand.
